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The U.S. Department of Agriculture (USDA) on Thursday announced that it has taken steps to improve insurance policies for hemp businesses, making them more flexible in response to stakeholder feedback.

USDA’s Risk Management Agency (RMA) said it is making it so hemp producers are no longer mandated to deliver their crop “without economic value for insurability.” It further amended policy to clarify how the “amount of insurable acreage is determined if the processor contract specifies both an acreage and a production amount.”

In response to feedback received from the producers, @USDA is improving #cropinsurance for hemp. Learn more: https://t.co/XptfotYrIXpic.twitter.com/1OY0r4pEPL

— Risk Management Agency (@usdaRMA) December 2, 2021


“This change was made in the policy to ensure producers know how their insurable acreage is determined for those contracts,” the agency said in a press release.

RMA Administrator Marcia Bunger said that hemp is “an emerging crop, and we are working with hemp producers to provide insurance options that make sense for producers and for insurance providers.”

“RMA has worked to expand and refine our offerings to be responsive and dynamic,” she said.

The department also said it has added a requirement for producers who grow hemp directly from seeds that are planted in the ground.

“Before insurance attaches, producers must have acreage inspected and must have a minimum of 1,200 live plants per acre,” it explained. “This requirement was added to align direct-seeded hemp with the common farming practice for transplanted Cannabidiol (CBD) of transplanting at least 1,200 live plants per acre.”

The policy changes were outlined in a bulletin that was published on Tuesday. The department also released updated insurance standards and crop loss adjustments handbooks, as well as a detailed summary of the changes.

USDA has taken a number of steps to align hemp insurance policies with those of other lawful crops since the plant was federally legalized under the 2018 Farm Bill, consistently seeking out input from stakeholders as the industry matures.

Last year, for example, the department made it so hemp farmers can qualify for Multi-Peril Crop Insurance, in addition to several other coverage programs for which the crop is now eligible.

As it stands, federal hemp crop insurance programs are available in select counties in 25 states. This year alone, “hemp producers insured 12,189 acres and 59 policies to protect $10.9 million in liabilities,” USDA said.

As part of its overall outreach, the department launched a large-scale survey in August to gain insight into the hemp market that’s emerged.

After requesting permission from the White House earlier this year to conduct the survey of about 20,000 hemp farmers, the agency’s National Agricultural Statistics Service recently said that the forms are being finalized to be filled out via mail or online.

USDA is asking questions about plans for outdoor hemp production, acreage for operations, primary and secondary uses for the crop and what kinds of prices producers are able to bring in. The questionnaire lists preparations such as smokeable hemp, extracts like CBD, grain for human consumption, fiber and seeds as areas the department is interested in learning about.

Last year, USDA announced plans to distribute a separate national survey to gain insights from thousands of hemp businesses that could inform its approach to regulating the industry.

That survey is being completed in partnership with National Association of State Departments of Agriculture and the University of Kentucky. The department said it wanted to learn about “current production costs, production practices, and marketing practices” for hemp.

There’s still much to learn about the burgeoning market, even as USDA continues to approve state regulatory plans for the crop. Recently, the agency approved a hemp plan submitted by Colorado, where officials have consistently insisted that the state intends to be a leader in the space.

While USDA’s final rule for hemp took effect on March 22, the agency is evidently still interested in gathering information to further inform its regulatory approach going forward. Industry stakeholders say the release of the final rule is a positive step forward that will provide businesses with needed guidance, but they’ve also pointed to a number of policies that they hope to revise as the market matures such as USDA’s hemp testing requirements.

The federal Small Business Administration’s Office of Advocacy expressed a similar sentiment in a blog post in February, writing that it is “pleased with some of the changes that [USDA] has made to the rule, as they offer more certainty and are less burdensome to small farmers,” but “some concerns remained unaddressed in the final rule.”

USDA announced in April that it is teaming up with a chemical manufacturing company on a two-year project that could significantly expand the hemp-based cosmetics market.

Meanwhile, the U.S. Department of Energy (DOE) announced in August that it is sponsoring a project to develop hemp fiber insulation that’s designed to be better for the environment and public health than conventional preparations are.

DEA Again Boosts 2022 Production Goals For Psychedelics Like Psilocybin, MDMA and DMT

Photo courtesy of Brendan Cleak.

 
 
 

Marijuana advocates and enthusiasts have a lot to celebrate on this year’s unofficial cannabis holiday 4/20.

State-level legalization has continued to spread in 2021—adding New York, Virginia and New Mexico to the list of adult-use states within the span of weeks. Congressional leaders are on the verge of introducing legislation to end federal prohibition, and Democrats are in control of both chambers plus the White House, raising hopes that comprehensive reform will be enacted this session.

But one thing hasn’t changed in 2021: companies and organizations are still doing their most to promote brands and products with marijuana-themed promotions and events on April 20.

And it makes sense. Cannabis reform is popular, with a new national poll finding a record 69 percent of Americans in favor of legalization. Plus, more adults have access to marijuana products to safely and legally enjoy the festivities, even if things still look a little different amid the pandemic.

The result of all of this is a lot of businesses and organizations trying to get in on the action, including those that aren’t necessarily tied directly to the cannabis industry.

Here’s a rundown of major brands that are celebrating 4/20:

Ben & Jerry’s

Keeping with a theme it set out last year, ice cream company Ben & Jerry’s is using its platform to promote federal marijuana reform. Digital billboards and a van covered in advertising promoting the Marijuana Opportunity, Reinvestment and Expungement (MORE) Act could be seen in the nation’s capitol, paid for by the activist-minded business.

Have you ever noticed that most people making money from legal cannabis are white, while most of those still locked up for possession charges are Black? We think that’s wrong. Take action to support the MORE Act now: https://t.co/yH1t5PKkzB #420 #MOREActpic.twitter.com/m69u50kNvl

— Ben & Jerry's (@benandjerrys) April 19, 2021


And in partnership with the ACLU, Ben & Jerry’s is launching a call-to-action, asking Americans to text “MORE” to 40456 “to show their support of the MORE Act.”

When you see the numbers, you can't deny that cannabis legalization has consistently left people of color behind — and in many cases behind bars. Learn more and take action to support the #MOREAct here: https://t.co/D3rsTpHaYzpic.twitter.com/wyLnmFtEab

— Ben & Jerry's (@benandjerrys) April 19, 2021


Jimmy John’s

The sandwich company is inviting enthusiasts to engage with its social media feeds on 4/20 for a chance to win limited-edition merchandise—a bean bag chair modeled after its signature jalepeno chips.

They will also be streaming a “wake & bake” session on their Instagram live account that features actor and comedian Rob Huebel taking viewers through a “guided breaditation” that involves “vibe-filled, euphemism-filled, bread-science-filled words of introspection.”

View this post on Instagram


A post shared by Jimmy John's (@jimmyjohns)


Hotels.com

Up until 4:20am on 4/20, people who book hotel reservations through Hotels.com can send an email with their confirmation receipt to munchiehotels@hotels.com for a chance to win a $200 room service credit… or “munchie money.”

“The perks included as part of this Munchie Money deal are truly the culmination of all the best aspects of being a Hotels.com rewards member,” Jennifer Dohm, head of PR, said. “From late checkout to a bonus night stay, onlyHotels.com allows you to get rewarded just for reserving a stay. Getting your massive room service spread covered doesn’t hurt either!”

Nuggs

The plant-based food company is getting in on the holiday as well, offering a $420 giveaway to select Instagram followers who send them a message showing a receipt for any product that ends in $4.20.

View this post on Instagram


A post shared by NUGGS (@nuggs)


“You can buy literally anything from anywhere, and any variation of $4.20 counts (ex: $64.20, $114.20, etc),” Nuggs said. “Remember, we said we MIGHT send you $420… winners will be randomly selected over the next few days and notified via IG DM.”

BarkBox

The dog toy and treat business is back at it again with another round of 4/20 themed dog goodies. Get a “spinach burrito,” “spice grinder” or a “single maple leaf” for your furry friend.

View this post on Instagram


A post shared by BarkBox (@barkbox)


“In honor of the upcoming very normal April 20th in this very normal month, we would like to direct your attention to these very normal toys available for a limited time,” BarkBox said in a blog post. “We sourced these toys from a totally normal farm owned by a totally normal Jared, a farmer.”

Slim Jim

Slim Jim is latching onto the converging 4/20 and DogeCoin trends to raise money for World Central Kitchen.

⚠️#DOGE420 LAUNCH⚠️

Mission #DoOnlyGoodEveryday is LIVE! I need the #DOGEARMY to show ALL THEIR POWER NOW!

1️⃣Go here & bid this charity NFT to the Moon: https://t.co/uz9sKoSJkH 2️⃣RT this post like crazy!

100% of net proceeds go to @WCKitchen + SJ’s donation of $10K R🚀SE 🆙 pic.twitter.com/wa5NFxjnoK

— Slim Jim 🚀 (@SlimJim) April 20, 2021


Snickers

Snickers is also trying to ride the Doge and cannabis wave.

Guess what day it is? #DogeDay. Tomorrow? #DogeDay420 😎 (not an actual Snickers pack, just a cool #doge gif) pic.twitter.com/9GAeFsRJU9

— SNICKERS (@SNICKERS) April 19, 2021


discovery+

The TV station is launching a new marijuana-themed version of the cooking competition show Chopped.

🔪 💨 4/20/21 ⁦@discoverypluspic.twitter.com/tQIrsMMaPt

— Funch (@RonFunches) April 13, 2021


Paramount+

Paramount+ also wants you to stay home and watch TV today.

Not to be blunt, but we’ve got the best way to spend your 4/20. #ParamountPlushttps://t.co/1dC6AggqoGpic.twitter.com/H2qO9OCRRd

— Paramount+ (@paramountplus) April 20, 2021


Grand Theft Auto

Rockstar Games is offering free virtual gifts and bonuses in GTA Online.

4/20 Gifts and Bonuses in GTA Online

Get these Rockstar Camo shirts by playing today, plus get a free High Flyer Parachute Bag from Ammu-Nation, and more.

Details on all of today's bonuses at the Rockstar Newswire, claim them before they go up in smoke: https://t.co/0Dr5KVr7bwpic.twitter.com/lgb1ZvhiZD

— Rockstar Games (@RockstarGames) April 20, 2021


Call of Duty

Cannabis-themed items launched in Black Ops Cold War and Warzone.

🍃 Tracer Pack: Stoner’s Delight is now available in #BlackOpsColdWar and #Warzone 💨

This bundle may or may not appear for you. It didn’t for us, thanks to @Blizzsane for sending this in. pic.twitter.com/Jy5dRsCFHh

— ModernWarzone ☢️ (@ModernWarzone) April 17, 2021


White Castle

The burger joint with a reputation for attracting cannabis enthusiasts is promoting its $4.20 Muncheese meal and offering free deliveries through UberEats for orders of $15 or more.

The $4.20 Muncheese meal could be aaaaalll yours. And there’s $0 delivery on UberEats orders of $15+ so, happy holidays! https://t.co/TVjVXJxTiQpic.twitter.com/7RAo5o8LQH

— White Castle (@WhiteCastle) April 20, 2021


Lagunitas Brewing Co.

The beer company launched a new ale to commemorate the Waldos, the group California teens who began the 420 craze in the 1970s.

Back in 1971 on a wall in West Marin, The Waldos met at 4:20 to head out on a hunt for a secret garden. They did so daily but never found it. In honor of their quest, we brew our dankest & hoppiest beer, the #WaldosSpecialAle, for all the treasure hunters: https://t.co/IUVYGvuuFVpic.twitter.com/nO8hiCNwX7

— LAGUNITAS BREWING CO (@lagunitasbeer) April 20, 2021


Weedmaps

Weedmaps is hosting a 4/20 livestream event, with musical performances by artists like Snoop Dogg and A$AP. There will also be a panel led by the Last Prisoner Project to discuss the need for social equity in legalization legislation.

Musicians are also taking a moment to celebrate 4/20:

Wiz Khalifa

Happy 4/20. There’s gonna be more people getting baked this year than ever before

— Wiz Khalifa (@wizkhalifa) April 20, 2021


The Flaming Lips

Great tickets JUST RELEASED for our “420” Space Bubble Concert tonight at @CriterionOKC. We’ll be performing the entirety of the new album ‘American Head’ and more. Get your ticket now while they last at https://t.co/qU1PC4ciJh. pic.twitter.com/kKG9DDWnBG

— The Flaming Lips (@theflaminglips) April 20, 2021


Advocacy organizations are also marking the cannabis occasion:

ACLU

The civil rights group is promoting its cannabis-themed products such as a marijuana stress ball.

These products are best buds.

Check out our entire 420 collection before it’s gone at https://t.co/7z5gnZ8owvpic.twitter.com/6Q84TwOrJu

— ACLU (@ACLU) April 18, 2021


Get some needed 🌿 releaf 🍃 with our new stress ball.

Comes free with any order of $50 or more. Check out the full 4/20 shop before it's gone at https://t.co/7z5gnZ8owvpic.twitter.com/Tpt2HooMQ2

— ACLU (@ACLU) April 19, 2021


NORML

The pro-legalization organization put out a call-to-action ahead of 4/20 to encourage supporters to hemp them “Finish the Fight” to end prohibition.

“While we have undoubtedly made immense progress in recent years, hundreds of thousands of our fellow citizens are still arrested each year for simple possession of a plant,” NORML Executive Director Erik Altieri said. “That is why we are calling on all legalization supporters to take time out of their 4/20 celebrations this year to help us finish the fight, both at the federal level and in those states that still are living under the dark ages of prohibition.”

DC Marijuana Justice (DCMJ)

On 4/20, DCMJ is organizing an event where members will give away free marijuana at COVID-19 vaccination centers across the nation’s capital.

This 4/20 DCMJ is organizing #JointsForJabs, a free cannabis giveaway at vaccination sites across the District of Columbia! Spread the word! Volunteer @ https://t.co/I01XUgQ493

Audio by @KaoticShock Video by Gabriel Laurence (IG: @gabenawoc) pic.twitter.com/6BXSkx9j0b

— DC Marijuana Justice💨🏛💨🏛💨🏛💨 (@DCMJ2014) April 6, 2021


Other organization are using the holiday for public education purposes around cannabis laws:

National Highway Traffic Safety Administration

The federal agency is urging people not to drive while impaired, using the hashtag #420 in a tweet.

There is a lot of prep leading up to a party, and if you’re hosting, your job doesn’t end when the party gets going. Keep your guests safe by not letting them drive impaired. #ImpairedDriving #420 pic.twitter.com/kpVnAxoD45

— nhtsagov (@NHTSAgov) April 19, 2021


U.S. Department of Agriculture

USDA’s Risk Management Agency saw 4/20 as an opportunity to educate hemp growers about crop insurance.

If you're a hemp producer, spend this 420 making sure you've got nursery #cropinsurance. Starting this year, hemp is insurable if grown in containers and in accordance with federal and applicable state or tribal regulations. Learn more: https://t.co/NXFy8rVvwqpic.twitter.com/VgMR9xKVwF

— Risk Management Agency (@usdaRMA) April 20, 2021


Colorado Department of Transportation

The department is raising awareness about the dangers of driving while impaired by alcohol or marijuana.

To remind cannabis consumers to plan ahead and stay safe this 420, we’re teaming up with MADD Colorado. We’ve asked Coloradans impacted by alcohol- and marijuana-impaired driving to share their stories.

— CDOT (@ColoradoDOT) April 19, 2021


MADD

MADD is also reminding people not to drive while impaired.

On 4/20 and every day: If You Feel Different, You Drive Different. It’s that simple. #420 #ImpairedDrivinghttps://t.co/FNwIUDbv8Z

— MADD (@MADDOnline) April 20, 2021


Transportation Security Administration (TSA)

TSA says it wants to “clear the smoke when it comes to traveling with medical marijuana.”

We want to clear the smoke when it comes to traveling with medical marijuana. Marijuana remains illegal federally unless it's less than 0.3% THC on a dry weight basis. This means you can’t travel with it, even if going from one legalized state to another. https://t.co/V268y767yFpic.twitter.com/v0r4w4XQtF

— TSA (@TSA) April 20, 2021


“Marijuana remains illegal federally unless it’s less than 0.3% THC on a dry weight basis,” it said. “This means you can’t travel with it, even if going from one legalized state to another.”

Food and Drug Administration (FDA)

While not explicitly tied to 4/20, the federal agency did tweet on Tuesday a link to a blog post about the rules around adding cannabis ingredients to cosmetics.

Is #cannabis an approved ingredient that can be used in cosmetics? Learn more here about CBD here: https://t.co/MSDyjvydUdpic.twitter.com/pbzJGW5Kc0

— FDA Cosmetics (@FDACosmetics) April 20, 2021


Even prohibitionists are trying to take advantage of the occasion:

Smart Approaches to Marijuana

Smart Approaches To Marijuana’s Kevin Sabet released a book on 4/20 that attempts to lay out reasons not to pursue legalization and offers insights into the man behind the anti-reform movement.

Here it is: The hardcover for "Smokescreen: What the Marijuana Industry Doesn't Want You to Know"

Preorder if you can; preorders are important and I'd also be grateful if you could spread the word.

— Kevin Sabet (@KevinSabet) March 28, 2021


Drug Enforcement Administration

Even the DEA wanted to join in on the 4/20 fun.

— DEA HQ (@DEAHQ) April 20, 2021


In other words: no matter where people stand on marijuana, it seems everyone has something to say about it at least once a year.

Photo courtesy of Martin Alonso.

 
 
 

Marijuana advocates and enthusiasts have a lot to celebrate on this year’s unofficial cannabis holiday 4/20.

State-level legalization has continued to spread in 2021—adding New York, Virginia and New Mexico to the list of adult-use states within the span of weeks. Congressional leaders are on the verge of introducing legislation to end federal prohibition, and Democrats are in control of both chambers plus the White House, raising hopes that comprehensive reform will be enacted this session.

But one thing hasn’t changed in 2021: companies and organizations are still doing their most to promote brands and products with marijuana-themed promotions and events on April 20.

And it makes sense. Cannabis reform is popular, with a new national poll finding a record 69 percent of Americans in favor of legalization. Plus, more adults have access to marijuana products to safely and legally enjoy the festivities, even if things still look a little different amid the pandemic.

The result of all of this is a lot of businesses and organizations trying to get in on the action, including those that aren’t necessarily tied directly to the cannabis industry.

Here’s a rundown of major brands that are celebrating 4/20:

Ben & Jerry’s

Keeping with a theme it set out last year, ice cream company Ben & Jerry’s is using its platform to promote federal marijuana reform. Digital billboards and a van covered in advertising promoting the Marijuana Opportunity, Reinvestment and Expungement (MORE) Act could be seen in the nation’s capitol, paid for by the activist-minded business.

Have you ever noticed that most people making money from legal cannabis are white, while most of those still locked up for possession charges are Black? We think that’s wrong. Take action to support the MORE Act now: https://t.co/yH1t5PKkzB #420 #MOREActpic.twitter.com/m69u50kNvl

— Ben & Jerry's (@benandjerrys) April 19, 2021


And in partnership with the ACLU, Ben & Jerry’s is launching a call-to-action, asking Americans to text “MORE” to 40456 “to show their support of the MORE Act.”

When you see the numbers, you can't deny that cannabis legalization has consistently left people of color behind — and in many cases behind bars. Learn more and take action to support the #MOREAct here: https://t.co/D3rsTpHaYzpic.twitter.com/wyLnmFtEab

— Ben & Jerry's (@benandjerrys) April 19, 2021


Jimmy John’s

The sandwich company is inviting enthusiasts to engage with its social media feeds on 4/20 for a chance to win limited-edition merchandise—a bean bag chair modeled after its signature jalepeno chips.

They will also be streaming a “wake & bake” session on their Instagram live account that features actor and comedian Rob Huebel taking viewers through a “guided breaditation” that involves “vibe-filled, euphemism-filled, bread-science-filled words of introspection.”

View this post on Instagram


A post shared by Jimmy John's (@jimmyjohns)


Hotels.com

Up until 4:20am on 4/20, people who book hotel reservations through Hotels.com can send an email with their confirmation receipt to munchiehotels@hotels.com for a chance to win a $200 room service credit… or “munchie money.”

“The perks included as part of this Munchie Money deal are truly the culmination of all the best aspects of being a Hotels.com rewards member,” Jennifer Dohm, head of PR, said. “From late checkout to a bonus night stay, onlyHotels.com allows you to get rewarded just for reserving a stay. Getting your massive room service spread covered doesn’t hurt either!”

Nuggs

The plant-based food company is getting in on the holiday as well, offering a $420 giveaway to select Instagram followers who send them a message showing a receipt for any product that ends in $4.20.

View this post on Instagram


A post shared by NUGGS (@nuggs)


“You can buy literally anything from anywhere, and any variation of $4.20 counts (ex: $64.20, $114.20, etc),” Nuggs said. “Remember, we said we MIGHT send you $420… winners will be randomly selected over the next few days and notified via IG DM.”

BarkBox

The dog toy and treat business is back at it again with another round of 4/20 themed dog goodies. Get a “spinach burrito,” “spice grinder” or a “single maple leaf” for your furry friend.

View this post on Instagram


A post shared by BarkBox (@barkbox)


“In honor of the upcoming very normal April 20th in this very normal month, we would like to direct your attention to these very normal toys available for a limited time,” BarkBox said in a blog post. “We sourced these toys from a totally normal farm owned by a totally normal Jared, a farmer.”

Slim Jim

Slim Jim is latching onto the converging 4/20 and DogeCoin trends to raise money for World Central Kitchen.

⚠️#DOGE420 LAUNCH⚠️

Mission #DoOnlyGoodEveryday is LIVE! I need the #DOGEARMY to show ALL THEIR POWER NOW!

1️⃣Go here & bid this charity NFT to the Moon: https://t.co/uz9sKoSJkH 2️⃣RT this post like crazy!

100% of net proceeds go to @WCKitchen + SJ’s donation of $10K R🚀SE 🆙 pic.twitter.com/wa5NFxjnoK

— Slim Jim 🚀 (@SlimJim) April 20, 2021


Snickers

Snickers is also trying to ride the Doge and cannabis wave.

Guess what day it is? #DogeDay. Tomorrow? #DogeDay420 😎 (not an actual Snickers pack, just a cool #doge gif) pic.twitter.com/9GAeFsRJU9

— SNICKERS (@SNICKERS) April 19, 2021


discovery+

The TV station is launching a new marijuana-themed version of the cooking competition show Chopped.

🔪 💨 4/20/21 ⁦@discoverypluspic.twitter.com/tQIrsMMaPt

— Funch (@RonFunches) April 13, 2021


Paramount+

Paramount+ also wants you to stay home and watch TV today.

Not to be blunt, but we’ve got the best way to spend your 4/20. #ParamountPlushttps://t.co/1dC6AggqoGpic.twitter.com/H2qO9OCRRd

— Paramount+ (@paramountplus) April 20, 2021


Grand Theft Auto

Rockstar Games is offering free virtual gifts and bonuses in GTA Online.

4/20 Gifts and Bonuses in GTA Online

Get these Rockstar Camo shirts by playing today, plus get a free High Flyer Parachute Bag from Ammu-Nation, and more.

Details on all of today's bonuses at the Rockstar Newswire, claim them before they go up in smoke: https://t.co/0Dr5KVr7bwpic.twitter.com/lgb1ZvhiZD

— Rockstar Games (@RockstarGames) April 20, 2021


Call of Duty

Cannabis-themed items launched in Black Ops Cold War and Warzone.

🍃 Tracer Pack: Stoner’s Delight is now available in #BlackOpsColdWar and #Warzone 💨

This bundle may or may not appear for you. It didn’t for us, thanks to @Blizzsane for sending this in. pic.twitter.com/Jy5dRsCFHh

— ModernWarzone ☢️ (@ModernWarzone) April 17, 2021


White Castle

The burger joint with a reputation for attracting cannabis enthusiasts is promoting its $4.20 Muncheese meal and offering free deliveries through UberEats for orders of $15 or more.

The $4.20 Muncheese meal could be aaaaalll yours. And there’s $0 delivery on UberEats orders of $15+ so, happy holidays! https://t.co/TVjVXJxTiQpic.twitter.com/7RAo5o8LQH

— White Castle (@WhiteCastle) April 20, 2021


Lagunitas Brewing Co.

The beer company launched a new ale to commemorate the Waldos, the group California teens who began the 420 craze in the 1970s.

Back in 1971 on a wall in West Marin, The Waldos met at 4:20 to head out on a hunt for a secret garden. They did so daily but never found it. In honor of their quest, we brew our dankest & hoppiest beer, the #WaldosSpecialAle, for all the treasure hunters: https://t.co/IUVYGvuuFVpic.twitter.com/nO8hiCNwX7

— LAGUNITAS BREWING CO (@lagunitasbeer) April 20, 2021


Weedmaps

Weedmaps is hosting a 4/20 livestream event, with musical performances by artists like Snoop Dogg and A$AP. There will also be a panel led by the Last Prisoner Project to discuss the need for social equity in legalization legislation.

Musicians are also taking a moment to celebrate 4/20:

Wiz Khalifa

Happy 4/20. There’s gonna be more people getting baked this year than ever before

— Wiz Khalifa (@wizkhalifa) April 20, 2021


The Flaming Lips

Great tickets JUST RELEASED for our “420” Space Bubble Concert tonight at @CriterionOKC. We’ll be performing the entirety of the new album ‘American Head’ and more. Get your ticket now while they last at https://t.co/qU1PC4ciJh. pic.twitter.com/kKG9DDWnBG

— The Flaming Lips (@theflaminglips) April 20, 2021


Advocacy organizations are also marking the cannabis occasion:

ACLU

The civil rights group is promoting its cannabis-themed products such as a marijuana stress ball.

These products are best buds.

Check out our entire 420 collection before it’s gone at https://t.co/7z5gnZ8owvpic.twitter.com/6Q84TwOrJu

— ACLU (@ACLU) April 18, 2021


Get some needed 🌿 releaf 🍃 with our new stress ball.

Comes free with any order of $50 or more. Check out the full 4/20 shop before it's gone at https://t.co/7z5gnZ8owvpic.twitter.com/Tpt2HooMQ2

— ACLU (@ACLU) April 19, 2021


NORML

The pro-legalization organization put out a call-to-action ahead of 4/20 to encourage supporters to hemp them “Finish the Fight” to end prohibition.

“While we have undoubtedly made immense progress in recent years, hundreds of thousands of our fellow citizens are still arrested each year for simple possession of a plant,” NORML Executive Director Erik Altieri said. “That is why we are calling on all legalization supporters to take time out of their 4/20 celebrations this year to help us finish the fight, both at the federal level and in those states that still are living under the dark ages of prohibition.”

DC Marijuana Justice (DCMJ)

On 4/20, DCMJ is organizing an event where members will give away free marijuana at COVID-19 vaccination centers across the nation’s capital.

This 4/20 DCMJ is organizing #JointsForJabs, a free cannabis giveaway at vaccination sites across the District of Columbia! Spread the word! Volunteer @ https://t.co/I01XUgQ493

Audio by @KaoticShock Video by Gabriel Laurence (IG: @gabenawoc) pic.twitter.com/6BXSkx9j0b

— DC Marijuana Justice💨🏛💨🏛💨🏛💨 (@DCMJ2014) April 6, 2021


Other organization are using the holiday for public education purposes around cannabis laws:

National Highway Traffic Safety Administration

The federal agency is urging people not to drive while impaired, using the hashtag #420 in a tweet.

There is a lot of prep leading up to a party, and if you’re hosting, your job doesn’t end when the party gets going. Keep your guests safe by not letting them drive impaired. #ImpairedDriving #420 pic.twitter.com/kpVnAxoD45

— nhtsagov (@NHTSAgov) April 19, 2021


U.S. Department of Agriculture

USDA’s Risk Management Agency saw 4/20 as an opportunity to educate hemp growers about crop insurance.

If you're a hemp producer, spend this 420 making sure you've got nursery #cropinsurance. Starting this year, hemp is insurable if grown in containers and in accordance with federal and applicable state or tribal regulations. Learn more: https://t.co/NXFy8rVvwqpic.twitter.com/VgMR9xKVwF

— Risk Management Agency (@usdaRMA) April 20, 2021


Colorado Department of Transportation

The department is raising awareness about the dangers of driving while impaired by alcohol or marijuana.

To remind cannabis consumers to plan ahead and stay safe this 420, we’re teaming up with MADD Colorado. We’ve asked Coloradans impacted by alcohol- and marijuana-impaired driving to share their stories.

— CDOT (@ColoradoDOT) April 19, 2021


MADD

MADD is also reminding people not to drive while impaired.

On 4/20 and every day: If You Feel Different, You Drive Different. It’s that simple. #420 #ImpairedDrivinghttps://t.co/FNwIUDbv8Z

— MADD (@MADDOnline) April 20, 2021


Transportation Security Administration (TSA)

TSA says it wants to “clear the smoke when it comes to traveling with medical marijuana.”

We want to clear the smoke when it comes to traveling with medical marijuana. Marijuana remains illegal federally unless it's less than 0.3% THC on a dry weight basis. This means you can’t travel with it, even if going from one legalized state to another. https://t.co/V268y767yFpic.twitter.com/v0r4w4XQtF

— TSA (@TSA) April 20, 2021


“Marijuana remains illegal federally unless it’s less than 0.3% THC on a dry weight basis,” it said. “This means you can’t travel with it, even if going from one legalized state to another.”

Food and Drug Administration (FDA)

While not explicitly tied to 4/20, the federal agency did tweet on Tuesday a link to a blog post about the rules around adding cannabis ingredients to cosmetics.

Is #cannabis an approved ingredient that can be used in cosmetics? Learn more here about CBD here: https://t.co/MSDyjvydUdpic.twitter.com/pbzJGW5Kc0

— FDA Cosmetics (@FDACosmetics) April 20, 2021


Even prohibitionists are trying to take advantage of the occasion:

Smart Approaches to Marijuana

Smart Approaches To Marijuana’s Kevin Sabet released a book on 4/20 that attempts to lay out reasons not to pursue legalization and offers insights into the man behind the anti-reform movement.

Here it is: The hardcover for "Smokescreen: What the Marijuana Industry Doesn't Want You to Know"

Preorder if you can; preorders are important and I'd also be grateful if you could spread the word.

— Kevin Sabet (@KevinSabet) March 28, 2021


Drug Enforcement Administration

Even the DEA wanted to join in on the 4/20 fun.

— DEA HQ (@DEAHQ) April 20, 2021


In other words: no matter where people stand on marijuana, it seems everyone has something to say about it at least once a year.

Photo courtesy of Martin Alonso.

 
 
 

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