Brands, Celebs And Organizations Celebrate Marijuana Holiday 4/20 Amid Push For Federal Legalization

The unofficial marijuana holiday known as 4/20 has arrived again. And as more states have moved to end prohibition, more brands, celebrities and organizations are feeling emboldened to lean into the occasion with cannabis-centric deals, quips and campaigns.

From food companies like Ben & Jerry’s and Domino’s to nonprofits such as the ACLU to celebs like Snoop Dogg (because of course), the 4/20 holiday has attracted numerous influencers that are hoping to appeal to cannabis consumers this year.

Some of the brand campaigns have been celebrating 4/20 annually, making it known in subtle and not-so-subtle ways that they’re down for the cause. Others are just now dipping their toes into marijuana culture as it’s become more widely accepted in mainstream society.

Here’s a look at how companies, organizations and celebs are marking the cannabis occasion: 

Right now federal lawmakers are one vote away from legalizing cannabis and beginning to undo the harm that criminalization has done to communities of color. Take action NOW: https://t.co/IvVvZRvd1h #420 pic.twitter.com/hfia6GVyf6

— Ben & Jerry's (@benandjerrys) April 19, 2022

It's a good day when it’s 4/20 & we have a sweet deal to munch on! Original Glazed dozens priced at the national avg price of a gallon of gas—$4.08! TOO irresistible to pass up😋 While supplies last 4/20, 4/27 & 5/4 at participating US shops! Full details: https://t.co/83KhTa3OuOpic.twitter.com/VMGYb4Ts6K

— Krispy Kreme (@krispykreme) April 20, 2022

Droppn a special 420 edition mix on @soundxyz_ on 4/20 at 5pm ET for yall.

Showin sum luv 2 the new artists in Web3 space 💪🏿💪🏿💪🏿🔥🔥🔒🔒🍷🔊https://t.co/IzkxulpdOT

— Snoop Dogg (@SnoopDogg) April 18, 2022

Did you know all our pizzas are baked? Well now you do.😎

Join the fun and comment below your favourite baked pizza for a chance to win a limited edition Domino’s Pizza t-shirt!🍕

No purchase needed. Contest ends on 4/20/2022 at 11:59pm EST. Full rules: https://t.co/ePDlE93E11pic.twitter.com/YoBnr2iS6Y

— Domino's Canada (@DominosCanada) April 20, 2022

At Merry Hill Weddings, there’s more than just the smell of love in the air. This venue is also a hemp farm that is open for tours, even on days like 4/20. 🍃 😎 pic.twitter.com/e8gqwisvAM

— Visit North Carolina (@VisitNC) April 20, 2022

The grass is greener with @Leafly at the @Nasdaq Opening Bell! 🍃$LFLY is the world's cannabis marketplace and the go-to for trusted cannabis information with 13+ million monthly visitors and 60 million monthly page views across its websites & mobile app. #NasdaqListedpic.twitter.com/0pueHBB0cP

— Nasdaq (@Nasdaq) April 20, 2022

as everyone already knows, 4/20 is National Banana Day! so enjoy the holiday!

— Mountain Dew® (@MountainDew) April 20, 2022

What is it about 4/20 that we sell so many SNICKERS? You people must be hungry.

— SNICKERS (@SNICKERS) April 20, 2022

Green and pizza go together like… Wait, what were we talking about? 🍃💨🍕

— Pizza Hut (@pizzahut) April 20, 2022

if you rearrange the letters in “Lyft”, it spells “Flyt” 😯

— Lyft (@lyft) April 20, 2022

Blazed? Us too. Put our NEW Whiskey Glazed Blaze Sauce high on your list of munchies. 🔥💨 Fridays Blazed & Glazed Bundle exclusively on https://t.co/kePZOFgsf7 starting on 4/20. #GetBlazed #420 #Munchies#WhiskeyGlazedBlaze#FridaysWhiskeyGlazedBlazepic.twitter.com/WhTQvbRPfn

— TGI Fridays (@TGIFridays) April 20, 2022

happy 4/20 to all those who celebrate.

Now words of wisdom from the one and only: Snoop Dogg (@SnoopDogg) pic.twitter.com/W6wxIT1qHS

— Netflix Is A Joke (@NetflixIsAJoke) April 20, 2022

Happy 4/20! pic.twitter.com/Or3xmwYBKJ

— Prime Video (@PrimeVideo) April 20, 2022

4/20 in four parts.

🎥: It's Complicated pic.twitter.com/VXhr2Asrq8

— Peacock (@peacockTV) April 20, 2022

If you're our boss on 4/20 and you saw this no you didn't. pic.twitter.com/eOc4TpRYY9

— Peacock (@peacockTV) April 20, 2022

Happy 420! Which movie are you watching tonight? https://t.co/6gIoyW2Wy4

— Rotten Tomatoes (@RottenTomatoes) April 20, 2022

Many “420” revelers don’t know the origins of the word, but have vague recollections of once-heard tales about its origins. But in reality, it can all be traced back to a group of five California teens who used to hang out by a wall outside their San Rafael school.

— HISTORY (@HISTORY) April 20, 2022

Our favorite treats are baked. 😉 …#LiveYourMostess#Baked#CupCakes#Twinkies#Donettes #420 #Snacks#April20#Yum#Love#Snacktimepic.twitter.com/OZZ475OHKg

— Hostess Snacks (@Hostess_Snacks) April 20, 2022

It’s 4/20. We’re a fantastic choice for the munchies. Just saying. pic.twitter.com/i7dYmJqwTn

— Uno Pizzeria & Grill (@UnoChicagoGrill) April 20, 2022

It’s 4/20– the day German troops surrendered at Leipzig in 1945 and US troops took control of the city. I’m high.

— Conan O'Brien (@ConanOBrien) April 20, 2022

Delivery orders doing numbers today… wonder why 🤔 Happy 420! We’ve got you covered with deals from all your fave spots. https://t.co/29GBDXHV9W

Tag your snacking buddy to let them know👇 pic.twitter.com/iy6moawaio

— Grubhub (@Grubhub) April 20, 2022

Rolling on your timeline to say use code MUNCHIES for $5 off your convenience order when you purchase ice cream. That’s a pretty lit deal. Happy 420!

Order now: https://t.co/Yjh6Iq82WVpic.twitter.com/0Wm7u0cky7

— Grubhub (@Grubhub) April 20, 2022

Snoop Dogg has arrived in Call of Duty: Vanguard and Warzone just in time for 4/20. https://t.co/GxCNsjg1GKpic.twitter.com/WVI2TRcSvr

— IGN (@IGN) April 20, 2022

Happy 4/20 from @SnoopDogg & Me! 💨🌿 #ahardworkingman#420day 📸 @DKupishNash

Stream A Hard Working Man Here:https://t.co/pQWrEKx8a4pic.twitter.com/ntm6NGgjPC

— Billy Ray Cyrus (@billyraycyrus) April 20, 2022

Happy 420! pic.twitter.com/9xFGhqfygG

— South Park (@SouthPark) April 20, 2022

Curious about alternative pain treatments other than opioids? USAF veteran and DAV member Jarid Watson knew he had to make a choice before it affected his personal and family life. Learn more at https://t.co/KzgmiCDHyZ#marijuana#medicalmarijuanahttps://t.co/P7zeDP7785

— Disabled American Veterans (DAV) (@DAVHQ) April 20, 2022

Pineapple Express shakes for only $4.20 on 4/20. ❤️ this tweet for a reminder on 4/20 to get your shake. pic.twitter.com/7mngL0Igey

— Jack in the Box (@JackBox) April 15, 2022

Happy 4/20 Y'all🌶 pic.twitter.com/HpKs6vEdYq

— TABASCO® Brand (@TABASCO) April 20, 2022

Meet our new bud Torchy — Torchy knows the War on Drugs is BULLSHIT and wants to make sure all your friends do too.

Support us in the fight for equitable marijuana legalization at https://t.co/7z5gnZpZV5pic.twitter.com/IpAeZrSWQm

— ACLU (@ACLU) April 20, 2022

To end the War on Drugs we must:

🥦 Expunge ALL cannabis convictions 🥗 End the prosecution of cannabis distribution 🌳 Divest from the police and invest in our communities 🍃 Ensure legal cannabis markets can be accessed by people who have been harmed by the war on drugs

— ACLU (@ACLU) April 20, 2022

oh, and make sure to stop by @UFCW represented cannabis shop too. pic.twitter.com/JH6yuLKTsk

— AFL-CIO ✊ (@AFLCIO) April 20, 2022

Happy 420 https://t.co/O0yN4zm2nX

— PETA (@peta) April 20, 2022

Happy 4/20. pic.twitter.com/aovY9z2RPS

— Dictionary.com (@Dictionarycom) April 20, 2022

Happy 4/20, dude. If you're celebrating, please make sure your best bud doesn't get into any of your best buds. https://t.co/KkVj0mEVPo

— Lemonade (@Lemonade_Inc) April 20, 2022

Mom: "eat your leafy greens, honey" Me: pic.twitter.com/Nm5RDybg1T

— Super Chewer (@superchewer) April 20, 2022

Happy 4/20! 😎 Art work made on Fiverr by ‘zezvaz.’ #MadeOnFiverr #420

Book them for your next project here: https://t.co/3pgxtZLpOgpic.twitter.com/iNbxMO3jEx

— Fiverr (@fiverr) April 20, 2022

4/20 got me like: #happy420 😜 pic.twitter.com/JKfKGYStmp

— Tubi (@Tubi) April 20, 2022

share em with your buds or keep em all for yourself. Munchie-Style Cookie Nachos drop TOMORROW for 420 in-stores for four days only pic.twitter.com/g8purk9DnD

— insomnia cookies (@insomniacookies) April 19, 2022

At a time when hundreds of thousands of Americans are imprisoned for cannabis possession — despite many states having developed successful and safe markets by going their own way on this issue — it’s more important than ever to get the federal government out of the way. pic.twitter.com/5E6LcF8YGC

— Americans for Prosperity (@AFPhq) April 20, 2022

Ending marijuana prohibition would be a much-needed move toward a US drug policy grounded in human rights, harm reduction, and health.

The MORE Act is a step toward a rights-respecting criminal legal system that furthers racial justice and equity. https://t.co/gXdOvtCOfhpic.twitter.com/eVdqiHibqf

— Human Rights Watch (@hrw) April 20, 2022

All further expansion of the cannabis industry must cease until we can correct the gross racial inequities and injustices that have come to define it.#420day

— Lawyers' Committee ☎️866-OUR-VOTE (@LawyersComm) April 20, 2022

On #420day, we have to remember this: Our nation needs a comprehensive, broad, and bold approach to marijuana reform to address the decades of harm faced by communities of color and low-income communities due to failed marijuana policies.

We won’t stop fighting until it happens.

— The Leadership Conference (@civilrightsorg) April 20, 2022

This 4/20, help us bring #marijuana freedom to every state in this nation. Let’s #FinishTheFight.

Elevate your 4/20 with NORML: https://t.co/VzBZTu09GMpic.twitter.com/mE5J9YetiY

— NORML (@NORML) April 20, 2022

MPP’s work to advance sensible and equitable cannabis laws would not be possible without the incredible community of grassroots advocates. Honor the legacy of 4/20 and support our fight to legalize cannabis with a gift of $4.20/month! https://t.co/RS8uBxk701https://t.co/7SiZsMZ2Q1

— Marijuana Policy Project (@MarijuanaPolicy) April 20, 2022

Happy 420! pic.twitter.com/LzQvjSQdka

— 311 (@311) April 20, 2022

Happy 420! Grab one before they go up in smoke! 💨 https://t.co/JQUm7dWypppic.twitter.com/mBhNLBnDsH

— Papa Roach (@paparoach) April 20, 2022

Companies might be eager to cash-in on the popularity of the marijuana movement, but while more states are moving to end prohibition, the plant remains prohibited under federal law.

Meanwhile, politicians and government agencies are also marking the cannabis holiday on social media, with countless posts touting progress on reform and demanding further action to end prohibition.

Legal Marijuana Is Helping Nevada’s Economy Go Green, Governor Says (Op-Ed)

Photo courtesy of Philip Steffan.

How Politicians Are Celebrating The Marijuana Holiday 4/20 This Year

The country has come a long way since the days of politicians dismissing or shying away from marijuana issues. And a good example of that shift is the ever-growing number of lawmakers who are leaning into the cannabis holiday 4/20 with calls for reform.

For example, to kick of Tuesday’s Senate session, Majority Leader Chuck Schumer (D-NY) spoke on the floor about the need to end federal marijuana prohibition, saying that “hopefully the next time this unofficial holiday 4/20 rolls around, our country will have made progress.”

Then there are the tweets—so many tweets—from state and congressional lawmakers, office seekers and regulators marking the occasion. It’s become a theme each year, and as more states pursue legalization, it seems more elected officials have grown comfortable embracing the holiday in their own ways.

Here’s what politicians are saying about cannabis this 4/20: 

Members of Congress

Happy 420.

From the Senate Majority Leader.

— Chuck Schumer (@SenSchumer) April 20, 2021

The war on drugs was a war on people – and it was a failure. It’s time to legalize marijuana at the federal level. https://t.co/07G5crRzGa

— Chuck Schumer (@chuckschumer) April 20, 2021

In state after state, in ballot initiatives and constitutional amendments, Americans are sending a clear message—they want an end to marijuana prohibition

I’m working with @SenBooker & @RonWyden on comprehensive marijuana reform legislation in the Senatehttps://t.co/f57FSUNjJQ

— Chuck Schumer (@SenSchumer) April 20, 2021

Working as hard as I can to Legalize It this year. #420

— Ron Wyden (@RonWyden) April 20, 2021

We should legalize cannabis nationwide. #LegalizeIt

— Jeff Merkley (@JeffMerkley) April 20, 2021

For decades, we’ve watched a failed War on Drugs—that’s really been a war on people—destroy communities and disproportionately criminalize people of color. It’s time to right the wrongs of this failed war. We must legalize marijuana and focus on restorative justice.

— Sen. Cory Booker (@SenBooker) April 20, 2021

Legalizing marijuana and wiping clean past convictions for marijuana-related offenses won’t fully erase the legacy of racist policy that has torn apart Black and Brown communities – but it’s a good start. It’s way past time for the Senate to get this right.

— Elizabeth Warren (@SenWarren) April 20, 2021

And we won't just stop at legalization. For years, Black and Brown Americans have been arrested disproportionately for marijuana. We need to pass the Marijuana Justice Act, expunge records, and reform our criminal justice system to undo decades of injustice.

— Kirsten Gillibrand (@SenGillibrand) April 20, 2021

In 2020, Colorado's marijuana industry: 💼Supported more than 35,000 jobs 💵Generated $2.2 billion in sales 💰Raised nearly $387.5 million in tax revenue for education, health initiatives, and more

Legal weed is good for Colorado — to put it bluntly. #420day

— Senator John Hickenlooper (@SenatorHick) April 20, 2021

Hi, I wrote a bill to legalize marijuana.

Legalizing in a practical, safe, progressive way will take a lot of work to push through but its an important step to reversing the disaster of the War on Drugs.

We can get this done and I’m pushing to make sure we do.

— Senator Tina Smith (@SenTinaSmith) April 20, 2021

Spending 4/20 the only way I know how – at the U.S. Capitol advocating to end the failed prohibition of cannabis and ensure restorative justice for those harmed by the war on drugs. #LegalizeItpic.twitter.com/2Z5xgWYTxi

— Earl Blumenauer (@repblumenauer) April 20, 2021

Spoke with @YahooFinance's @ZGuz on 4/20 about what the new Congressional makeup means for our cannabis reform efforts. pic.twitter.com/M1kq7eFhOl

— Earl Blumenauer (@repblumenauer) April 20, 2021

We need to legalize cannabis use. It’s time to repair the damage the failed and racist War on Drugs left on our communities of color.

— Barbara Lee (@BLeeForCongress) April 20, 2021

Yet another #420 goes by without comprehensive cannabis reform and racial justice.

Let's commit to this being the last year discriminatory cannabis policies harm communities of color.

It's time for restorative justice #Happy420

— Rep. Barbara Lee (@RepBarbaraLee) April 20, 2021

RT if you agree we need to legalize it & erase past convictions for cannabis-related offenses. #420

— Rep. Jim McGovern (@RepMcGovern) April 20, 2021

Today is our annual reminder that the federal gov’t must GET OUT OF THE WAY of states that have acted to reform their cannabis laws. Our outdated federal policies are crushing legal businesses, locking up non-violent offenders, and infringing on personal liberty every single day. pic.twitter.com/Ksne9WtTsM

— Rep. Don Young (@repdonyoung) April 20, 2021

In 2014, Alaskans spoke loud and clear when they voted for legalization. As Co-Chair of the Congressional Cannabis Caucus, I’m committed to getting the federal gov't out of the way, and ensuring that other states are free to make the same choice as Alaska did if they so choose.

— Rep. Don Young (@repdonyoung) April 20, 2021

Happy 4/20!

By the way, it's 2021

Legalize marijuana

And remember,

Zero people should be in jail for buying, selling or smoking marijuana, so

Expunge records too

— Rep. Mark Pocan (@repmarkpocan) April 20, 2021

Happy 420

— Ted Lieu (@tedlieu) April 20, 2021

We must end the federal criminalization of #marijuana, expunge all low-level convictions, and invest revenues in communities, mostly of color, targeted by the “War on Drugs.”

The best time to do this was a long time ago. The second best time is now.

— Carolyn B. Maloney (@RepMaloney) April 20, 2021

Marijuana #legalization is about racial equality + economic justice. It's how we can ensure small businesses and communities of color can participate. It's why I voted to legalize cannabis last year and will do so again. @NORML@MarijuanaPolicyhttps://t.co/Wn8D5px1Vgpic.twitter.com/abZZniV9aL

— Dwight Evans (@DwightEvansPA) April 20, 2021

One of the more popular bipartisan issues today is the #legalization of marijuana. Reach out to your elected officials and find out where they stand. #FinishTheFight#LegalizeItpic.twitter.com/h8NlFbD3JP

— Dwight Evans (@DwightEvansPA) April 20, 2021

We know that people of color in this country—specifically Black Americans—are disproportionately arrested for marijuana possession. Part of reforming our criminal justice system means getting rid of laws that allow for discriminatory enforcement.

— Seth Moulton (@sethmoulton) April 20, 2021

Congressional candidates

The criminalization of marijuana has been a disaster. It’s time we finally legalize it, expunge past convictions and invest in the communities of color that have been devastated by the failed and racist War on Drugs.#420day

— Nina Turner (@ninaturner) April 20, 2021

State officials and parties

Proud that New Jersey is standing on the right side of history. We’re leaving an unjust approach to marijuana behind for greener pastures and a budding new industry. #420day

— Phil Murphy (@PhilMurphyNJ) April 20, 2021

As people around the state celebrate 4/20 today, I want to be blunt in recognizing that the purchase of legal marijuana products through state-licensed facilities not only means a more safe product, but it also means more tax dollars for schools, roads, and communities.

— Governor Gretchen Whitmer (@GovWhitmer) April 20, 2021

Other states that have legalized marijuana have seen a boost in jobs and their budgets.

Pennsylvanians want to see these benefits here.

Tell your legislators you want them to #LegalizeIt: https://t.co/erM8VoWREl. pic.twitter.com/FGtc5sjaDm

— Governor Tom Wolf (@GovernorTomWolf) April 20, 2021

The right side of history:

Legal Weed ✅ for PA

— John Fetterman (@JohnFetterman) April 20, 2021

You can read all about our #legALize agenda at https://t.co/rpDlDqsFOd. The economic and social benefits of legalizing recreational cannabis use are well-documented. Other states have done it. Alabama needs to be next!

— Alabama Democrats (@aldemocrats) April 20, 2021

Harmful cannabis policy has put thousands of non-violent Alabamians in jail– most of them Black and Brown people– and cost the state and municipalities millions of dollars.

It's time AL restored the lives destroyed by centuries of unfair policing and sentencing. #legALizeitpic.twitter.com/ritvXw9LjU

— Alabama Democrats (@aldemocrats) April 20, 2021

Legal marijuana is a budding industry for Michigan, it has: 💼 Supported more than 18,000 jobs 💵 Generated $100 million in sales last month and on track for $1 billion this year

Legal marijuana is good for Michigan — to put it bluntly. #420dayhttps://t.co/kYfznxgSNQ

— Michigan Democrats (@MichiganDems) April 20, 2021

Pass it on.

— Wisconsin Democrats (@WisDems) April 20, 2021

✅DO support our budding industry – residents can purchase up to 1oz of marijuana, but only do so from a licensed store (& help fund our schools!)

🚫DON’T be a trailblazer – smoking & driving will get you a DUI.

— Colorado Senate Dems (@COSenDem) April 20, 2021

✅DO keep the grass off the grass – smoking in public parks is illegal in CO.

🚫DON’T be a dope – have fun, but be responsible.

Be smart Colorado, we have high expectations!!!

— Colorado Senate Dems (@COSenDem) April 20, 2021

On Tuesday, @SenSharifStreet will be hosting a bipartisan roundtable discussion on legalizing marijuana in Pennsylvania.

The discussion –which you can watch online at 8am Tuesday — will take place in Harrisburg.

You can watch the discussion ⬇️ https://t.co/Yowv72POLnpic.twitter.com/jiicfAOvt3

— PaSenateDems (@PaSenateDems) April 19, 2021

Join @SenSharifStreet & @senatorlaughlin as they host a bipartisan roundtable discussion this morning on legalizing adult-use marijuana in Pennsylvania.

Watch the discussion live ⬇️ https://t.co/Yowv72POLnpic.twitter.com/nvEq8Vye3I

— PaSenateDems (@PaSenateDems) April 20, 2021

Florida should be improving medical marijuana, working on decriminalization & moving towards legalization for adult use.

But instead, legislators consistently try to restrict access & reduce the program's impact.

We're going to change that. #420day

— Nikki Fried (@nikkifried) April 20, 2021

It’s #420day — it’s not blowing smoke to say today’s a big deal!

Florida’s hemp program is creating revenue, jobs, and consumer safety, and we continue pushing for improved medical marijuana and adult legalization.

Celebrate responsibly — visit https://t.co/9WpcgsfDru for more. pic.twitter.com/Ftkug01Wzv

— Commissioner Nikki Fried (@NikkiFriedFL) April 20, 2021

Happy 420 From the NYS Assembly Majority Leader

— Crystal D. Peoples-Stokes (@CPeoplesStokes) April 20, 2021

The time to end the prohibition of cannabis in PA has come.

Join me and Senator Laughlin on Tuesday, April 20th at 8 a.m. for a conversation with the Commonwealth on Adult Use. Watch live on facebook or https://t.co/DwJPdUF4PE Register here:https://t.co/APMtMdymQM#LegalizeItpic.twitter.com/APQvlmiya7

— Senator Sharif Street (@SenSharifStreet) April 20, 2021

I am committed to making sure marijuana legalization in Pennsylvania is constructed around safety and social equity. This effort is historic and bipartisan, and the time is now. #420daypic.twitter.com/dE8t2xobTc

— Senator Dan Laughlin (@senatorlaughlin) April 20, 2021

For decades, April 20 has been an important anniversary for consumers of cannabis & it’s high time we celebrate how Democrats in the states have blazed ahead this year to decriminalize, legalize, & regulate marijuana with an important focus on racial justice! A thread!

— Democratic Legislative Campaign Committee (@DLCC) April 20, 2021

Local officials

On this day, let’s resolve to (at least):

➡️ Decriminalize marijuana in Missouri and Kansas ➡️ Expunge records for all those convicted of past stand-alone marijuana offenses ➡️ Correct Missouri’s inequitable marijuana operation and farming licensing

— Mayor Q (@QuintonLucasKC) April 20, 2021

Former federal officials

Legalize marijuana. Release those incarcerated for it. Expunge the records. #Happy420

— Julián Castro (@JulianCastro) April 20, 2021

International lawmakers

▶️ El Día Mundial del Cannabis es una oportunidad para informarse y romper los estigmas alrededor de esta planta, sobre la que el Senado legisla para garantizar los derechos humanos.🌱⚖️ pic.twitter.com/eDFOFtKNQx

— Senado de México (@senadomexicano) April 20, 2021

Meanwhile, dozens of brands and organizations are also celebrating 4/20 with a variety of promotions, events and calls to action.

Schumer Worries Senate Marijuana Banking Vote Could Undermine Broader Legalization Push

Photo courtesy of Brian Shamblen.

How Politicians Are Celebrating The Marijuana Holiday 4/20 This Year

The country has come a long way since the days of politicians dismissing or shying away from marijuana issues. And a good example of that shift is the ever-growing number of lawmakers who are leaning into the cannabis holiday 4/20 with calls for reform.

For example, to kick of Tuesday’s Senate session, Majority Leader Chuck Schumer (D-NY) spoke on the floor about the need to end federal marijuana prohibition, saying that “hopefully the next time this unofficial holiday 4/20 rolls around, our country will have made progress.”

Then there are the tweets—so many tweets—from state and congressional lawmakers, office seekers and regulators marking the occasion. It’s become a theme each year, and as more states pursue legalization, it seems more elected officials have grown comfortable embracing the holiday in their own ways.

Here’s what politicians are saying about cannabis this 4/20: 

Members of Congress

Happy 420.

From the Senate Majority Leader.

— Chuck Schumer (@SenSchumer) April 20, 2021

The war on drugs was a war on people – and it was a failure. It’s time to legalize marijuana at the federal level. https://t.co/07G5crRzGa

— Chuck Schumer (@chuckschumer) April 20, 2021

In state after state, in ballot initiatives and constitutional amendments, Americans are sending a clear message—they want an end to marijuana prohibition

I’m working with @SenBooker & @RonWyden on comprehensive marijuana reform legislation in the Senatehttps://t.co/f57FSUNjJQ

— Chuck Schumer (@SenSchumer) April 20, 2021

Working as hard as I can to Legalize It this year. #420

— Ron Wyden (@RonWyden) April 20, 2021

We should legalize cannabis nationwide. #LegalizeIt

— Jeff Merkley (@JeffMerkley) April 20, 2021

For decades, we’ve watched a failed War on Drugs—that’s really been a war on people—destroy communities and disproportionately criminalize people of color. It’s time to right the wrongs of this failed war. We must legalize marijuana and focus on restorative justice.

— Sen. Cory Booker (@SenBooker) April 20, 2021

Legalizing marijuana and wiping clean past convictions for marijuana-related offenses won’t fully erase the legacy of racist policy that has torn apart Black and Brown communities – but it’s a good start. It’s way past time for the Senate to get this right.

— Elizabeth Warren (@SenWarren) April 20, 2021

And we won't just stop at legalization. For years, Black and Brown Americans have been arrested disproportionately for marijuana. We need to pass the Marijuana Justice Act, expunge records, and reform our criminal justice system to undo decades of injustice.

— Kirsten Gillibrand (@SenGillibrand) April 20, 2021

In 2020, Colorado's marijuana industry: 💼Supported more than 35,000 jobs 💵Generated $2.2 billion in sales 💰Raised nearly $387.5 million in tax revenue for education, health initiatives, and more

Legal weed is good for Colorado — to put it bluntly. #420day

— Senator John Hickenlooper (@SenatorHick) April 20, 2021

Hi, I wrote a bill to legalize marijuana.

Legalizing in a practical, safe, progressive way will take a lot of work to push through but its an important step to reversing the disaster of the War on Drugs.

We can get this done and I’m pushing to make sure we do.

— Senator Tina Smith (@SenTinaSmith) April 20, 2021

Spending 4/20 the only way I know how – at the U.S. Capitol advocating to end the failed prohibition of cannabis and ensure restorative justice for those harmed by the war on drugs. #LegalizeItpic.twitter.com/2Z5xgWYTxi

— Earl Blumenauer (@repblumenauer) April 20, 2021

Spoke with @YahooFinance's @ZGuz on 4/20 about what the new Congressional makeup means for our cannabis reform efforts. pic.twitter.com/M1kq7eFhOl

— Earl Blumenauer (@repblumenauer) April 20, 2021

We need to legalize cannabis use. It’s time to repair the damage the failed and racist War on Drugs left on our communities of color.

— Barbara Lee (@BLeeForCongress) April 20, 2021

Yet another #420 goes by without comprehensive cannabis reform and racial justice.

Let's commit to this being the last year discriminatory cannabis policies harm communities of color.

It's time for restorative justice #Happy420

— Rep. Barbara Lee (@RepBarbaraLee) April 20, 2021

RT if you agree we need to legalize it & erase past convictions for cannabis-related offenses. #420

— Rep. Jim McGovern (@RepMcGovern) April 20, 2021

Today is our annual reminder that the federal gov’t must GET OUT OF THE WAY of states that have acted to reform their cannabis laws. Our outdated federal policies are crushing legal businesses, locking up non-violent offenders, and infringing on personal liberty every single day. pic.twitter.com/Ksne9WtTsM

— Rep. Don Young (@repdonyoung) April 20, 2021

In 2014, Alaskans spoke loud and clear when they voted for legalization. As Co-Chair of the Congressional Cannabis Caucus, I’m committed to getting the federal gov't out of the way, and ensuring that other states are free to make the same choice as Alaska did if they so choose.

— Rep. Don Young (@repdonyoung) April 20, 2021

Happy 4/20!

By the way, it's 2021

Legalize marijuana

And remember,

Zero people should be in jail for buying, selling or smoking marijuana, so

Expunge records too

— Rep. Mark Pocan (@repmarkpocan) April 20, 2021

Happy 420

— Ted Lieu (@tedlieu) April 20, 2021

We must end the federal criminalization of #marijuana, expunge all low-level convictions, and invest revenues in communities, mostly of color, targeted by the “War on Drugs.”

The best time to do this was a long time ago. The second best time is now.

— Carolyn B. Maloney (@RepMaloney) April 20, 2021

Marijuana #legalization is about racial equality + economic justice. It's how we can ensure small businesses and communities of color can participate. It's why I voted to legalize cannabis last year and will do so again. @NORML@MarijuanaPolicyhttps://t.co/Wn8D5px1Vgpic.twitter.com/abZZniV9aL

— Dwight Evans (@DwightEvansPA) April 20, 2021

One of the more popular bipartisan issues today is the #legalization of marijuana. Reach out to your elected officials and find out where they stand. #FinishTheFight#LegalizeItpic.twitter.com/h8NlFbD3JP

— Dwight Evans (@DwightEvansPA) April 20, 2021

We know that people of color in this country—specifically Black Americans—are disproportionately arrested for marijuana possession. Part of reforming our criminal justice system means getting rid of laws that allow for discriminatory enforcement.

— Seth Moulton (@sethmoulton) April 20, 2021

Congressional candidates

The criminalization of marijuana has been a disaster. It’s time we finally legalize it, expunge past convictions and invest in the communities of color that have been devastated by the failed and racist War on Drugs.#420day

— Nina Turner (@ninaturner) April 20, 2021

State officials and parties

Proud that New Jersey is standing on the right side of history. We’re leaving an unjust approach to marijuana behind for greener pastures and a budding new industry. #420day

— Phil Murphy (@PhilMurphyNJ) April 20, 2021

As people around the state celebrate 4/20 today, I want to be blunt in recognizing that the purchase of legal marijuana products through state-licensed facilities not only means a more safe product, but it also means more tax dollars for schools, roads, and communities.

— Governor Gretchen Whitmer (@GovWhitmer) April 20, 2021

Other states that have legalized marijuana have seen a boost in jobs and their budgets.

Pennsylvanians want to see these benefits here.

Tell your legislators you want them to #LegalizeIt: https://t.co/erM8VoWREl. pic.twitter.com/FGtc5sjaDm

— Governor Tom Wolf (@GovernorTomWolf) April 20, 2021

The right side of history:

Legal Weed ✅ for PA

— John Fetterman (@JohnFetterman) April 20, 2021

You can read all about our #legALize agenda at https://t.co/rpDlDqsFOd. The economic and social benefits of legalizing recreational cannabis use are well-documented. Other states have done it. Alabama needs to be next!

— Alabama Democrats (@aldemocrats) April 20, 2021

Harmful cannabis policy has put thousands of non-violent Alabamians in jail– most of them Black and Brown people– and cost the state and municipalities millions of dollars.

It's time AL restored the lives destroyed by centuries of unfair policing and sentencing. #legALizeitpic.twitter.com/ritvXw9LjU

— Alabama Democrats (@aldemocrats) April 20, 2021

Legal marijuana is a budding industry for Michigan, it has: 💼 Supported more than 18,000 jobs 💵 Generated $100 million in sales last month and on track for $1 billion this year

Legal marijuana is good for Michigan — to put it bluntly. #420dayhttps://t.co/kYfznxgSNQ

— Michigan Democrats (@MichiganDems) April 20, 2021

Pass it on.

— Wisconsin Democrats (@WisDems) April 20, 2021

✅DO support our budding industry – residents can purchase up to 1oz of marijuana, but only do so from a licensed store (& help fund our schools!)

🚫DON’T be a trailblazer – smoking & driving will get you a DUI.

— Colorado Senate Dems (@COSenDem) April 20, 2021

✅DO keep the grass off the grass – smoking in public parks is illegal in CO.

🚫DON’T be a dope – have fun, but be responsible.

Be smart Colorado, we have high expectations!!!

— Colorado Senate Dems (@COSenDem) April 20, 2021

On Tuesday, @SenSharifStreet will be hosting a bipartisan roundtable discussion on legalizing marijuana in Pennsylvania.

The discussion –which you can watch online at 8am Tuesday — will take place in Harrisburg.

You can watch the discussion ⬇️ https://t.co/Yowv72POLnpic.twitter.com/jiicfAOvt3

— PaSenateDems (@PaSenateDems) April 19, 2021

Join @SenSharifStreet & @senatorlaughlin as they host a bipartisan roundtable discussion this morning on legalizing adult-use marijuana in Pennsylvania.

Watch the discussion live ⬇️ https://t.co/Yowv72POLnpic.twitter.com/nvEq8Vye3I

— PaSenateDems (@PaSenateDems) April 20, 2021

Florida should be improving medical marijuana, working on decriminalization & moving towards legalization for adult use.

But instead, legislators consistently try to restrict access & reduce the program's impact.

We're going to change that. #420day

— Nikki Fried (@nikkifried) April 20, 2021

It’s #420day — it’s not blowing smoke to say today’s a big deal!

Florida’s hemp program is creating revenue, jobs, and consumer safety, and we continue pushing for improved medical marijuana and adult legalization.

Celebrate responsibly — visit https://t.co/9WpcgsfDru for more. pic.twitter.com/Ftkug01Wzv

— Commissioner Nikki Fried (@NikkiFriedFL) April 20, 2021

Happy 420 From the NYS Assembly Majority Leader

— Crystal D. Peoples-Stokes (@CPeoplesStokes) April 20, 2021

The time to end the prohibition of cannabis in PA has come.

Join me and Senator Laughlin on Tuesday, April 20th at 8 a.m. for a conversation with the Commonwealth on Adult Use. Watch live on facebook or https://t.co/DwJPdUF4PE Register here:https://t.co/APMtMdymQM#LegalizeItpic.twitter.com/APQvlmiya7

— Senator Sharif Street (@SenSharifStreet) April 20, 2021

I am committed to making sure marijuana legalization in Pennsylvania is constructed around safety and social equity. This effort is historic and bipartisan, and the time is now. #420daypic.twitter.com/dE8t2xobTc

— Senator Dan Laughlin (@senatorlaughlin) April 20, 2021

For decades, April 20 has been an important anniversary for consumers of cannabis & it’s high time we celebrate how Democrats in the states have blazed ahead this year to decriminalize, legalize, & regulate marijuana with an important focus on racial justice! A thread!

— Democratic Legislative Campaign Committee (@DLCC) April 20, 2021

Local officials

On this day, let’s resolve to (at least):

➡️ Decriminalize marijuana in Missouri and Kansas ➡️ Expunge records for all those convicted of past stand-alone marijuana offenses ➡️ Correct Missouri’s inequitable marijuana operation and farming licensing

— Mayor Q (@QuintonLucasKC) April 20, 2021

Former federal officials

Legalize marijuana. Release those incarcerated for it. Expunge the records. #Happy420

— Julián Castro (@JulianCastro) April 20, 2021

International lawmakers

▶️ El Día Mundial del Cannabis es una oportunidad para informarse y romper los estigmas alrededor de esta planta, sobre la que el Senado legisla para garantizar los derechos humanos.🌱⚖️ pic.twitter.com/eDFOFtKNQx

— Senado de México (@senadomexicano) April 20, 2021

Meanwhile, dozens of brands and organizations are also celebrating 4/20 with a variety of promotions, events and calls to action.

Schumer Worries Senate Marijuana Banking Vote Could Undermine Broader Legalization Push

Photo courtesy of Brian Shamblen.